5 Online Tips for Ecommerce Site

1. Get Back to the Basics: Write good website copy that resonates with your customers’ needs and desires.
   
   
2. Understand Search Marketing: Can your customers find you online? People google, and they do not always know your brand or product name. Ensure your site is optimized to appear in results for the words your customers use to describe your product or service offerings.
   
   
3. Reach Out to Your Fans: Your current customers are your biggest fans. Give them ways to spread the good word about what you are doing. Embed code, email newsletters, RSS feeds: each of these are ways that people can subscribe to your content, stay in touch, and forward on anything that is of value to their friends and family.
   
   
4. Use the Whole Buffalo: Repurpose your content as many ways as you can. If you create a great whitepaper, use portions in your newsletter or as blog posts. If you write a datasheet for your sales force, re-work it as an end-consumer 1-pager. There are lots of clever ways to build on the materials you have already created.
   
   
5. Ask for the Sale: Make sure that calls to action are clear on every page of your website. A website is not a sales brochure, it is your Number 1 Sales and Marketing Person. Make the site work hard to generate leads and conversions. Each page should have a purpose and move visitors to accomplishing a measurable goal, even if that goal is sticking around to read the next page